Privacy Notice

1. Our privacy philosophy

We design thoughtful objects with the same care we give your data. Privacy is part of that design — we believe everyone has the right to stay private, and we aim to collect as little information as possible.

We do not track you across the web, build behavioural profiles, or sell data to anyone.
We only collect what’s needed to process your order, communicate with you, and keep the site running smoothly.

Privacy isn’t a feature we add — it’s a choice we make by default.

2. The information we collect

We only gather the essentials to run the store, deliver your orders, and communicate clearly.

Orders & fulfilment

• Full name and contact details
• Billing and shipping addresses
• Phone number (for delivery coordination)
• Order history and payment confirmations (processed securely by Stripe)

Support & conversations

• Email address and name
• Any details you share when contacting support

Browsing our site

• Basic technical information (IP address and device type) used briefly for security
• Consent preferences you set on the site
• Anonymous page-view counts from privacy-first analytics (optional and aggregate only)

We never collect sensitive data or knowingly gather information from children under 16.

3. Why we use your data

We process personal data only when we have a valid reason:

• Contractual necessity – to process and deliver your order, manage returns, and provide updates
• Legitimate interests – to maintain site security and prevent fraud
• Legal obligations – to comply with accounting, tax, and consumer regulations
• Consent – for optional analytics or messages (you can withdraw at any time)

4. Who helps us operate

A few trusted partners help us fulfil orders and keep Atelier Reel online:

• Stripe for secure payment processing (stripe.com/privacy)
• Delivery partners such as PostNord, UPS, DHL, and local postal services
• Hosting providers that power our website, email, and privacy-first analytics

Each partner receives only the information required to perform their task and is bound by contract to protect it.
No partner may use your data for their own marketing.

5. International transfers

Some providers are based outside the EEA.
When data leaves the EU, we use safeguards such as Standard Contractual Clauses, adequacy decisions, or the EU–US Data Privacy Framework to ensure your data stays protected.

6. Cookies & analytics

Our site uses minimal, non-intrusive cookies:

We do not use advertising, retargeting, or behavioural tracking cookies.
You can adjust cookie settings anytime through your browser or the consent banner.

7. Retention schedule

If you request deletion, we’ll erase your data unless it must be kept for legal reasons (for example, accounting records).

8. Your rights under GDPR

You have the right to:

• Access – request a copy of the data we hold
• Correction – fix inaccurate or incomplete information
• Deletion – ask us to erase your data when permitted
• Restriction & objection – pause or object to certain uses
• Portability – receive a machine-readable export of your data
• Withdraw consent – opt out of optional processing at any time

To exercise any right, email hello@atelier-reel.com.
If you believe your rights have been infringed, you may contact the Swedish Data Protection Authority (Integritetsskyddsmyndigheten, IMY).

9. Security

We protect your data through TLS encryption, role-based access, and secure storage.
Only authorised team members can access it, and we regularly review our safeguards to stay ahead of potential risks.

10. Updates

We may update this notice as we improve our services or adapt to new regulations.
When we do, we’ll revise the effective date above and note significant updates on this page or by email when relevant.

11. Etsy orders and data

We also sell selected products through our Etsy shop at theatelierreel.etsy.com.
If you make a purchase on Etsy, your order information and personal data are handled under Etsy’s Privacy Policy, as Etsy acts as the data controller for those transactions.
You can read their policy at etsy.com/legal/privacy.

When you shop directly on atelier-reel.com, your data is processed solely by us in accordance with this Privacy Notice — with fewer intermediaries and greater privacy.

12. Contact & controller

For privacy questions or requests, please contact: