Product Story8 min read
How We Fixed the Fujifilm X100VI Power Switch Problem
X100VI turns on in your bag? Dead battery, SD card full of black video? Here's how a moment in the French Alps became the Power Switch Lock.
Journal
Stories from our small studio — what we're making, what we're learning, and the little decisions that shape the final thing.
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Design Process6 min read
PLA vs PETG: How We Choose
Every material has a personality. Here is how we decide which one is right for each product — and why the choice matters more than you might think.
Product Story5 min read
Finding Focus: Why We Made a Better Grip
The X100 focus ring is beautiful but slippery. We designed a grip that feels right without changing how the camera looks.
Product Story4 min read
The Cup Holder We Actually Wanted
Wobbly, tippy, ugly — every cup holder we tried disappointed us. So we designed one that belongs on a Cybex stroller.
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